✦ ANALYTICS
Know exactly
why forms fail
See your conversion rate, find the exact field where users drop off, and fix it with data. Most form builders show you submissions — Formcierge shows you the story behind them.
68%
Conversion Rate
1,284
Submissions
Field 4
Drop-off Point
2:34
Avg. Time on Form
✦ WHAT'S INCLUDED
Analytics built for conversion optimization
📉
Field Abandonment Tracking
See which specific field causes users to leave. A 52% completion rate on "Budget Range" tells you immediately what to fix.
📈
Conversion Rate
Track the ratio of form views to completions per form, per page, and per traffic source. Updated on every submission.
⏱️
Time on Form
Know the average time users spend filling out your form. Long times signal friction; short times often mean users gave up fast.
🔗
UTM Attribution
Automatically capture UTM parameters from the page URL when a form is submitted. Know which ad or campaign drove each lead.
🤖
AI Submission Intelligence
Ask the AI "which field has the highest drop-off this week?" and get an instant answer with recommended fixes.
📥
CSV & PDF Export
Export all submission data as a CSV for your CRM or spreadsheet. Generate PDF summaries of individual submissions.
✦ THE INSIGHT
Most form plugins are blind after submission
❌ Without field analytics
- ✗ You know submissions dropped — but not why
- ✗ You guess which field to remove or simplify
- ✗ A/B testing is done by gut feel
- ✗ No way to know if changes improved conversion
✓ With Formcierge Analytics
- ✓ See the exact field causing abandonment
- ✓ Make data-driven field changes
- ✓ Track conversion before & after any edit
- ✓ Ask the AI for improvement recommendations
✦ USE CASES
What marketers do with form analytics
🎯
Optimize lead gen forms
Identify the budget or timeline field that causes 40% of leads to bounce and simplify it.
🛒
Fix checkout abandonment
Track which step in a multi-step checkout form loses the most users.
📋
Improve surveys
See if long-form questions reduce completion and trim accordingly.
📊
Report to clients
Export clean CSV data for client reporting without messy database queries.
🔬
Attribution analysis
UTM data tells you whether paid or organic traffic converts better on the same form.
🤖
AI-guided optimization
Let the AI analyze your last 30 days and suggest the single change with the highest impact.
✦ EXPLORE MORE
Related features
🤖
AI Generation
Build a better form in seconds using analytics insights. Ask the AI to fix the drop-off field directly.
Explore →
⚡
Workflow Automation
Automatically export submission data to Google Sheets or a CRM after each completion.
Explore →
📅
Booking Calendar
Analytics on booking forms show you which step causes most booking abandonment.
Explore →
Stop guessing. Start optimizing.
Field-level analytics are included on all Formcierge plans. Free to start — no credit card required.